Interesting read over on Game On around the thinking that led to the solution – The making of Gamification Model Canvas
Gamification is not an exact science, nor is the creation of games, but rather a step-by-step process that considers the most important aspects in order to build solutions, validate and improve them in order to deliver success and effectiveness in results.
Google offers a few financial articles around gamification:
- The Gamification Of Retail Banking Services
- Making Banking Fun: Gamification in Financial Services
- 2014 Forecast: Gamification and the Year Ahead in Banking
- The Serious Business Of Fun – What Gamification And Social Media Mean For Banking