Gamification

Interesting read over on Game On around the thinking that led to the solution – The making of Gamification Model Canvas

Gamification is not an exact science, nor is the creation of games, but rather a step-by-step process that considers the most important aspects in order to build solutions, validate and improve them in order to deliver success and effectiveness in results.

Google offers a few financial articles around gamification:

• The Gamification Of Retail Banking Services
• Making Banking Fun: Gamification in Financial Services
• 2014 Forecast: Gamification and the Year Ahead in Banking
• The Serious Business Of Fun – What Gamification And Social Media Mean For Banking

~ by mdavey on March 12, 2014.