Markov Model and Trading History


Interesting read over on Mawazo about smarter email marketing with Markov Model.  I wonder if instead of predicting when to send emails, one can predict the next trade, or RFQ?

Once we have the model, we will be able to predict, given the recent transactions of a customer, when the customer is likely to make the next purchase and how much he or she is likely to spend

~ by mdavey on August 8, 2014.

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